sera is a medium-sized German company from North Rhine-Westphalia. The range of sera products covers a wide selection of needs for aquariums, ponds, and terrariums. Apart from their fish foods, treatments, and filter media, sera offers technical products and those for water care. As a manufacturer of more than 2000 articles for aquariums, ponds, and terrariums, sera has everything for species-specific care and pet keeping demands.
sera’s main philosophy is to keep things non-complicated, allowing users to concentrate on the side of enjoyment pet keeping has to offer.
Every hobby has its challenge but also problems here and there. Clever solutions are sought for such situations. The sera research team has developed a lot of such solutions during the last decades: Starting from species-specific foods, shrimp foods, foods for reptiles to water conditioners reducing the stress impacts in aquatic inhabitants during the procedure of water changes.