sera is a medium-sized German company from North Rhine-Westphalia. The range of sera products covers a wide selection of needs for aquariums, ponds, and terrariums. Apart from their fish foods, treatments, and filter media, sera offers technical products and those for water care. As a manufacturer of more than 2000 articles for aquariums, ponds, and terrariums, sera has everything for species-specific care and pet keeping demands. 

sera’s main philosophy is to keep things non-complicated, allowing users to concentrate on the side of enjoyment pet keeping has to offer.

Every hobby has its challenge but also problems here and there. Clever solutions are sought for such situations. The sera research team has developed a lot of such solutions during the last decades: Starting from species-specific foods, shrimp foods, foods for reptiles to water conditioners reducing the stress impacts in aquatic inhabitants during the procedure of water changes. 

Sera Alder Cones (50-Count)


The sera alder cones can help prevent fungal infections and fungus in a natural way. In addition, they support natural behavior and readiness to spawn, and they lower the pH...

Sera Micron Growth Fish Fry Food


Powdered fry food with zooplankton (18% krill) and phytoplankton (51% spirulina) Sera Micron Nature is a fish fry food that does not contain dyes and preservatives for the healthy nutrition...

Sera Shrimp Nature Food


Shrimp food made with spirulina and alder cones Sera Shrimps Nature is the staple food consisting of gently manufactured granules without dyes and preservatives for all shrimps in fresh and...

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